Fruit stickers are small, temporary objects that most people remove and throw away without a second thought. This project looks closely at these overlooked labels as a form of everyday graphic design, examining how branding, typography, information, and global systems are compressed into such a small surface.
By collecting and isolating fruit stickers, I want to shift attention toward an object that is designed to be forgotten. A single sticker can reveal a brand, country of origin, produce variety, and traces of the larger agricultural and distribution systems behind the fruit. Through collection, documentation, and visual analysis, the project makes these small and often invisible details more noticeable.
The project also explores the contrast between the visual language of the original stickers and my own graphic interpretation. By separating the existing design elements from typography and reorganizing them through scale, composition, and hierarchy, I highlight the differences between how these objects are originally designed and how they can be understood when removed from their everyday context.
Rather than treating the sticker as disposable packaging, this project asks what we might discover when we stop and look closely at the things we normally overlook.
The primary audience for this project is everyday consumers and grocery shoppers who interact with fruit labels but rarely pay attention to them. By presenting these small, disposable objects in a new context, the project invites viewers to slow down and notice the graphic, cultural, and informational details they usually overlook.
The project also speaks to graphic designers and people interested in visual culture, packaging, typography, and everyday objects. For these audiences, fruit stickers can be understood not simply as disposable labels, but as small examples of how design communicates identity, information, and connections to larger systems of production and distribution.